Customer Relationship Management

Cloudsoft offers best customer relationship management

The world's most complete customer relationship management (CRM). From sales force automation to socially-enabled business intelligence, Cloudsoft offers the broadest and deepest portfolio of CRM solutions that address all customer touch-points and provide rich functionality to support the specific business needs for organizations of every size to deliver a superior customer experience

How we help

Customer Services helps companies acquire, develop and retain more profitable customer relationships through our broad range of capabilities that address every aspect of the customer experience. We help our clients accelerate growth, improve sales productivity and reduce customer-care costs to increase the value of their customer relationships and enhance the economic value of their brands.

Operational CRM

generally refers to products and services that allow an organization to take care of their customers. It provides support for various business processes, which can include sales, marketing and service. Contact centers, data aggregation systems and web sites are a few examples.

Collaborative CRM

is communication with customers and covers direct interaction with customers including feedback and issue reporting. Interaction can take place through web pages, email, Automated Voice Response. Collaborative CRM greatly improves on services offered.

Analytical CRM

addresses the analysis of customer data for a host of different purposes. In general it is used to design and execute targeted marketing campaigns that optimize marketing effectiveness. Analytical CRM takes into account product and service decision making, pricing and new product development.

The results of a CRM strategy are far reaching and can either be implemented in basic software or in a more complex software installation depending on the company’s requirements. We at Straight Marketing implement various CRM software packages that address a client’s needs whether it is for processes, sales or services. If you are ready to grow your business, contact us today to speak with our marketing experts. We are here to help you by implementing the most powerful online marketing solutions.

Why does the organization need CRM?

The ultimate purpose of CRM, like any organizational initiative, is to increase profit. In the case of CRM this is achieved mainly by providing a better service to your customers than your competitors. CRM not only improves the service to customers though; a good CRM capability will also reduce costs, wastage, and complaints (although you may see some increase initially, simply because you hear about things that without CRM would have stayed hidden). Effective CRM also reduces staff stress, because attrition - a major cause of stress - reduces as services and relationships improve. CRM enables instant market research as well: opening the lines of communications with your customers gives you direct constant market reaction to your products, services and performance, far better than any market survey. Good CRM also helps you grow your business: customers stay with you longer; customer churn rates reduce; referrals to new customers increase from increasing numbers of satisfied customers; demand reduces on fire-fighting and trouble-shooting staff, and overall the organization's service flows and teams work more efficiently and more happily.

features of good CRM

The old viewpoint in industry was: 'Here's what we can make - who wants to buy our product?' The new viewpoint in industry is: 'what exactly do our customers want and need?' and 'what do we need to do to be able to produce and deliver it to our customers?' This is a significant change of paradigm and a quantum leap in terms of how we look at our business activity.